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    add value at critical points of a company development from early stage, through rapid growth, and expansion into new market and customer segments. 

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    play an essential role in determining the right capital structure for high-growth businesses via corporate, private equity and venture capital.

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    accelerate a company’s business plan by identifying new revenue sources; through partnerships, alliances and expansion into new market segments.


    Domain Expertise

    operating experience in the Technology,
    Media and Communication sectors.

    Digital Transformation

    emphasis on enterprises including agriculture, 

    automotive, media and consumer electronics.


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    Time to Revenue

    focus on forming revenue generating partnerships, joint ventures, alliances and non- traditional distribution networks.

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    Strategic Funding

    develop capital funding plans and strategies that include sources and uses of funds, capitalization strategies, term sheet negotiation and, on a select basis, identification of financial and strategic funding sources.

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    Market Validation

    use market research to identify, validate new opportunities and create a road map to commercial launch. Services include:

    • Business case development
    • Financial modeling
    • Technology due diligence
    • Product roadmaps
    • Go-To-Market strategies

        Generate Ventures team members have over 60 years of accumulated knowledge and expertise in strategic planning and development, finance, operations, business development, sales, marketing, and research. Each team member has worked in both private and public companies on a global basis, and has created significant value for corporations and investors.


        Joe Pianelli

        Joe Pianelli has over 30 years of experience in finance, corporate development, business formation, as well as senior level operating roles in the following sectors: wireless, publishing, digital media, Internet and consumer retail. He has worked on a global basis with C-level executives of large and small enterprises developing strategic growth plans and launching new business ventures.

        He is the former Vice President of Wireless Innovation at Radio Shack Corp. where he was responsible for the development of new business ventures and product innovation. At Radio Shack he also held Director and Sr. Director Strategic Development roles that focused on creating a technology innovation sourcing strategy in collaboration with venture capital firms and Corporate R&D groups.


        e: JPianelli@GenerateVentures.com


        Mike Courtney

        Mike holds an MMR degree (Masters in Marketing Research) from the University of Georgia and has more than 20 years of research and strategic consulting experience. His areas of expertise include new product development, long-range scenario planning and digital ethnography. He was one of the first U.S. market researchers for Nokia Mobile Phones.

        He has led research for consumer and B2B segments within high tech, retail and financial industries including wireless, automotive, education, medical devices, digital payments and financial services. Mike was a partner in Genesis Campus, an early stage venture fund; evaluating startup companies and is actively involved in the entrepreneur community as an accredited investor and board advisor for multiple startups.


        e: MCourtney@GenerateVentures.com

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